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This Instagram audio is helping creators get more reach

Instagram's audios to use

Author

Tirth Parmar
June 03, 2025

In partnership with

Hi,

I noticed something while scrolling through reels recently—something subtle, but promising.

There are two audios picking up quiet momentum right now. One’s international, the other’s in Hindi. Neither has gone viral yet, and they haven’t hit any charts. But the few creators using them? They’re seeing strong engagement—especially on emotional, voiceover, or aesthetic content.

And they’re not massive creators either. That’s usually a sign the sound itself is doing the work.

What stood out is how natural these audios feel in videos that focus more on storytelling than quick hooks. Reels where the visuals matter. Where something resonates.

Here’s a setup that tends to perform well with both:

Background audio at 6 percent Main voice or dialogue at 100 percent

If your content leans into voiceovers, narrative edits, or relatable moments, these sounds could land well—especially while they’re still early.

If this email landed in Promotions or Updates, you can drag it to Primary so these early signals reach you directly.

And if you test either of these, I’d love to see what you create—just hit reply.

Best, Tirth

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