Hi,

Good to connect with you again.

I’ve put together this week’s set of audios that are gaining strong traction across reels.

Inside the file:

🎵 One English audio (working well with Western audience)
🎵 One Phonk audio (connecting across different regions and niches)

Many creators are already using these sounds and seeing solid reach.

You’ll find the audio link at the end of this email.

Let’s look at a reel that scaled strongly:

• 14.7M views
• 380K+ likes
• 480K+ shares

The reel starts with a woman trying for drivers to stop and give her a lift.

This setup creates mild curiosity.

Viewers understand the situation quickly and wait to see what happens next.

The opening does its job, but it is not the strongest part of the reel.

As the reel continues, the situation shifts into something humorous.

That shift is what keeps viewers engaged.

People expect a normal interaction, but the outcome turns funny.

That contrast between expectation and result creates a stronger reaction.

The most important signal is:

Shares are higher than likes.

This is important.

When people share a reel more than they like it, it shows that the content is worth sending to others.

It becomes something people want their friends to watch.

That sends a strong signal to the platform that the reel is highly engaging.

Because of this, the reach expands further.

The hook was decent, but not exceptional.

If the first moment had been stronger or more surprising, the reach could have been significantly higher.

This type of content has the potential to cross 50M views with a stronger opening.

Still, 14.7M views is a strong result.

Reels that people share tend to reach wider audiences.

When viewers feel something is worth passing along, distribution increases.

More breakdowns in the next email.

Thanks,
Tirth
The Growth Codex