Hi,

Good to connect with you again.

This week's trending audios are attached below.

Inside the file:

🎵 One English audio (Western audience)

🎵 One Hindi audio (Indian audience)

🎵 One Phonk audio (Worldwide audience)

You'll find the audio link at the bottom of this email.

Let's look at a reel that reached impressive numbers:

• 5.3M views
• 575K likes
• 2.2K+ comments
• 52K+ reposts
• 294K shares
• 42K saves

The reel is around 40 seconds long.

It also repeats the same text throughout the video.

Many creators would expect this type of reel to struggle.

Instead, it reached more than 5M views.

Three factors worked together.

The reel was posted shortly after the Argentina vs Egypt match.

During that period, football fans were discussing the game across social media.

Some fan groups claimed the match was fixed and accused Messi of influencing the result.

This reel responded directly to that discussion.

Messi supporters reacted heavily because the topic was fresh and people were already talking about it.

Creating content around trending conversations helps your content reach audiences already interested in that subject.

This reel received:

• 575K likes
• 2.2K+ comments
• 52K+ reposts
• 294K shares
• 42K saves

That equals approximately 18.3 percent engagement compared with total views.

Those numbers tell Instagram that viewers are doing much more than watching.

They are interacting with the content.

Even without ideal watch time, strong engagement can still help a reel reach a much wider audience.

The strongest part of this reel was its opening.

The hook encouraged viewers to pause before they even knew where the video was heading.

Without attention at the beginning, viewers never experience the rest of the reel.

A strong opening gives the remaining part of the reel room to build engagement.

When people are already discussing a topic, your content has a stronger odds to become part of that conversation.

Likes, comments, reposts, shares and saves tell Instagram that viewers enjoyed the content.

Think about what would encourage someone to send your reel to another person.

The opening decides whether viewers continue watching.

spend some more time improving those opening moments.

A good opening attracts attention.

The middle keeps viewers interested.

The ending leaves a lasting impression.

Every part contributes to the final result.

This reel spread because three elements worked together:

• A trending conversation
• Strong engagement
• An opening that captured attention

Combining these elements can help your own reels connect with more viewers.

Thanks,

Tirth
The Growth Codex